The Power of Two
Tsegaye Bekele was born in Ethiopia and emigrated to the US in 1976 where he built himself a comfortable life in Mill Valley, California. Father of two and grandfather also of two, he had never returned to Aleta Wondo, the Ethiopian village where he was born, until recently for a brief trip where he reconnected with family members. After that visit, a thought kept nagging, telling him that he had to do something to help his people who were in tremendous need.
One morning he stopped by Mill Valley Peet’s Coffee shop to have his morning cup and a friend introduced him to Donna Sillan, who happened to stop by too. She was just coming back from Ethiopia where she had helped a couple adopt two Ethiopian orphans. Tsegaye ‘s interest grew as he understood that the two kids where from Aleta Wondo. After some exchanges he discovered that they even had attended the same primary school he had graduated from. Fate was helping.
Donna Sillan herself, was a perfect match to help Tsegaye. She had a long experience working around the world in health development for different NGOs. They decided to collaborate to bring in Aleta Wondo a sustainable development program. First they would need to decide what type of activity would empower the men, women and children from the town. Actually the choice was easy. Aleta Wondo has a long history as a coffee plantation where even Tsegaye ‘s earliest memories were nursed by the aroma of coffee.
In 2007, after writing down the different steps of their development program, they both flew to Ethiopia. In Aleta Wondo they met with community leaders, religious leaders and women and children in the village, all of whom gave their blessings and commitment to work together. They visited officials of the government, all of whom fully endorsed the program. They completed the permit requirements, received letters of support and obtained all necessary documents to start. Soon a new school with a boarding facility was constructed as 1200 coffee trees were planted. Later a community center was built and farmers were trained in sustainable coffee growing techniques. Women received micro-financing for their business projects.
Today the Aleta Wondo coffee is relished by coffee lovers all around the world while profits from the sales are going back directly to fund education, health, water, sanitation and livelihood development in Tsegaye’s hometown.